{"id":1045,"date":"2020-05-15T05:00:00","date_gmt":"2020-05-15T05:00:00","guid":{"rendered":"https:\/\/www.oceanaminerals.com\/a-sustentabilidade-e-o-agronegocio"},"modified":"2026-08-13T12:50:55","modified_gmt":"2026-08-13T12:50:55","slug":"a-sustentabilidade-e-o-agronegocio","status":"publish","type":"post","link":"https:\/\/oceanaminerals.com\/en\/blog\/a-sustentabilidade-e-o-agronegocio\/","title":{"rendered":"A Sustentabilidade e o Agroneg\u00f3cio"},"content":{"rendered":"<p>A Sustentabilidade e o Agroneg&oacute;cio&rdquo; &eacute; tema de artigo do nosso CEO Rafael Villarroel, para o <a href=\"\/blog\/a-sustentabilidade-e-o-agronegocio\/\" rel=\"noopener\" target=\"_blank\">Portal Agrorevenda<\/a>, confira:<\/p>\n<p><img decoding=\"async\" alt=\"\" loading=\"lazy\" src=\"https:\/\/oceanaminerals.com\/wp-content\/uploads\/2020\/05\/Sustentabilidade-e-o-Agronegocio.png\" title=\"\"\/><\/p>\n<p>O que diferencia voc&ecirc; de seu concorrente hoje em dia? Tecnologia, inova&ccedil;&atilde;o, atendimento pr&eacute; e p&oacute;s venda? Certamente todos estes pontos s&atilde;o importantes&hellip; Mas, no agroneg&oacute;cio, eles precisam cada vez mais estar em conformidade com as regras de todo o ecossistema, desde o campo at&eacute; as g&ocirc;ndolas dos supermercados. Este compromisso com a sustentabilidade j&aacute; se tornou um crit&eacute;rio imprescind&iacute;vel para &lsquo;seguir no jogo&rsquo;. De maneira geral, nos &uacute;ltimos anos &ndash; com a ampla discuss&atilde;o na sociedade sobre uso racional dos recursos naturais, a emiss&otilde;es de gases e o aumento da temperatura no planeta, por exemplo &ndash; a conscientiza&ccedil;&atilde;o das empresas e produtores rurais cresceu. Neste contexto,&nbsp;o Brasil j&aacute; &eacute; uma refer&ecirc;ncia para os padr&otilde;es de sustentabilidade, tanto na pecu&aacute;ria quanto na agricultura.<\/p>\n<p>Prova deste foco em sustentabilidade &eacute; a iniciativa da Rede Brasil do Pacto Global &ndash; alian&ccedil;a corporativa alinhada aos valores da ONU &ndash; que lan&ccedil;ou no segundo semestre do ano passado um guia para que empresas de alimenta&ccedil;&atilde;o e do agroneg&oacute;cio adequem as suas atividades produtivas aos Objetivos de Desenvolvimento Sustent&aacute;vel (ODS) denominado Manual do Replicador. Esse documento ajuda companhias do setor na busca por modelos mais respons&aacute;veis de cultivo de fabrica&ccedil;&atilde;o de alimentos.&nbsp; Outro exemplo muito evidente nesta dire&ccedil;&atilde;o &eacute; o modelo ILPF (integra&ccedil;&atilde;o lavoura-pecu&aacute;ria-floresta), programa cada vez mais presente no nosso pa&iacute;s.<\/p>\n<p>Vale destacar que muitas empresas e produtores rurais tamb&eacute;m evoluem em certifica&ccedil;&otilde;es para manter as suas atividades &ndash; a exemplo do IBD, USDA Organic -, desenvolvendo e comercializando produtos &agrave; base de solu&ccedil;&otilde;es naturais como forma de orquestrar as boas pr&aacute;ticas e atender as exig&ecirc;ncias do mercado.&nbsp;Muitas tecnologias j&aacute; s&atilde;o fabricadas de forma totalmente sustent&aacute;vel.&nbsp; Um bom exemplo s&atilde;o os produtos desenvolvidos com Lithothamnium, alga utilizada de forma sedimentada e calcificada para a fabrica&ccedil;&atilde;o de potencializadores para nutri&ccedil;&atilde;o vegetal &ndash; biofertilizantes usados em&nbsp;muitas propriedades rurais espalhadas pelo Brasil&nbsp;&ndash; e para nutri&ccedil;&atilde;o animal, grande aliado nas dietas de prote&iacute;na animal de excelente qualidade.<\/p>\n<p>No futuro, a utiliza&ccedil;&atilde;o de produtos sustent&aacute;veis de alta performance ser&aacute; cada vez mais intensa no agroneg&oacute;cio. Quem n&atilde;o se atentar a isso, certamente perder&aacute; mercado. Quem vai insistir no caminho oposto e pagar para ver? Eu n&atilde;o recomendo.<\/p>\n<p> <b> <em>Rafael Ughini Villarroel &eacute; CEO na Oceana.<\/em><br \/>\n<\/b>\n<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>O post <a href=\"\/blog\/a-sustentabilidade-e-o-agronegocio\/\" rel=\"nofollow\">A Sustentabilidade e o Agroneg&oacute;cio<\/a><br \/>\napareceu primeiro em <a href=\"\/\" rel=\"nofollow\">Oceana Minerals<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Sustentabilidade e o Agroneg\u00f3cio\u201d \u00e9 tema de artigo do nosso CEO Rafael Villarroel, para o Portal Agrorevenda, confira: O que diferencia voc\u00ea de seu concorrente hoje em dia? Tecnologia, inova\u00e7\u00e3o, atendimento pr\u00e9 e p\u00f3s venda? Certamente todos estes pontos s\u00e3o importantes\u2026 Mas, no agroneg\u00f3cio, eles precisam cada vez mais estar em conformidade com as [\u2026] O post A Sustentabilidade e o Agroneg\u00f3cio apareceu primeiro em Oceana Minerals.<\/p>\n","protected":false},"author":2,"featured_media":10048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Sustentabilidade e o Agroneg\u00f3cio - Oceana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oceanaminerals.com\/en\/blog\/a-sustentabilidade-e-o-agronegocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Sustentabilidade e o Agroneg\u00f3cio - Oceana\" \/>\n<meta property=\"og:description\" content=\"A Sustentabilidade e o Agroneg\u00f3cio\u201d \u00e9 tema de artigo do nosso CEO Rafael Villarroel, para o Portal Agrorevenda, confira: O que diferencia voc\u00ea de seu concorrente hoje em dia? Tecnologia, inova\u00e7\u00e3o, atendimento pr\u00e9 e p\u00f3s venda? Certamente todos estes pontos s\u00e3o importantes\u2026 Mas, no agroneg\u00f3cio, eles precisam cada vez mais estar em conformidade com as [\u2026] O post A Sustentabilidade e o Agroneg\u00f3cio apareceu primeiro em Oceana Minerals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oceanaminerals.com\/en\/blog\/a-sustentabilidade-e-o-agronegocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Oceana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oceanaminerals\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T12:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oceanaminerals.com\/wp-content\/uploads\/2020\/05\/Sustentabilidade-e-o-Agronegocio-450x524-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oceana Minerals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oceana Minerals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/blog\\\/a-sustentabilidade-e-o-agronegocio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/blog\\\/a-sustentabilidade-e-o-agronegocio\\\/\"},\"author\":{\"name\":\"Oceana Minerals\",\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/#\\\/schema\\\/person\\\/c420a84fe421cbd5d3628f1213b36571\"},\"headline\":\"A Sustentabilidade e o Agroneg\u00f3cio\",\"datePublished\":\"2020-05-15T05:00:00+00:00\",\"dateModified\":\"2026-08-13T12:50:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/blog\\\/a-sustentabilidade-e-o-agronegocio\\\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/blog\\\/a-sustentabilidade-e-o-agronegocio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oceanaminerals.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Sustentabilidade-e-o-Agronegocio-450x524-1.png\",\"articleSection\":[\"N\u00e3o categorizado\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/blog\\\/a-sustentabilidade-e-o-agronegocio\\\/\",\"url\":\"https:\\\/\\\/oceanaminerals.com\\\/en\\\/blog\\\/a-sustentabilidade-e-o-agronegocio\\\/\",\"name\":\"A Sustentabilidade e o Agroneg\u00f3cio - 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